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Seven Steps to Developing a Successful Web Site
Our Web Site Strategy follows the "Seven Steps to Developing a Successful Web Site". This process identifies and outlines how a web site should support your Sales Cycle and Marketing Plan while engaging & converting interest from Internet users, which results in two-way communication.
Our Web Site Strategy is included with every web site project we construct. Alternatively, it can be purchased separately for $ 350 to $ 600 CDN. Regardless, one of our experienced site specialists will guide you every step of the way. |
| We are Here to Guide You Every Step of the Way |
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| 1) |
Gather relevant background information and conduct an Industry survey. |
| 2) |
Identify the Core Messages for Specific Target Audiences and define the critical parameters needed for your online success (i.e. interest from Internet users that you want converted into ACTION). |
| 3) |
Outline the Web Site Structure
The web site structure acts as a guide for web site development, navigation and pricing.
Here we review all the text, graphics, images, and illustrations required for your site,
along with possible Dynamic Components. |
| 4) |
Develop your site with the web site design team
At this stage we finalize the Web Site Structure and determine what Dynamic Components should be incorporated to produce interACTION with Internet users (i.e. engaging the Internet user and converting their interest = Internet Branding). |
| 5) |
Discuss administration and assign updating duties, if required. |
| 6) |
Finalize the promotional program aimed at generating the RIGHT kind of web site traffic through a combination of;
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Industry Listings
- Advertising |
| 7) |
On-going review, revision, and evaluation, to ensure that the critical parameters needed for your online success are being achieved and register on the bottom line. |
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Contact us about the details of this exceptional program.
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